Project Details

Cliptomania is an online store devoted exclusively to quality non-pierced earrings. The site uses Product Cart ecommerce software, is responsive and has several programming customizations. is featured in the 5th edition of Managing Information Technology(Pearson/Prentice Hall, 2004) that is used in Indiana University’s Kelley School of Business’s MBA and advanced undergraduate programs. The Cliptomania case study documents Cliptomania’s journey from an idea to a successful entrepreneurial Internet business. In working with the author while he developed the case study, we had an excellent opportunity to step back and look at the whole picture.

And in so doing we again noted what an important role consultant Dan Anderson plays in our success. In the beginning he negotiated with us the technical aspects of setting up and running our website. Most importantly, he taught us how to do much of the work ourselves – patiently and effectively! With this knowledge base we have been able to keep our website very current – an important accomplishment on the dynamic Internet. As our website has grown and prospered Dan has been there for us when new technologies or tough problems presented themselves. He’s one of’s assets.

Candy Santo Cliptomania

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